Winemaker Coaching
Seminar Format
What It's About
Do your employees understand how to present your wines effectively and make them attractive to customers?
How are your wines received by consumers or restaurateurs compared to those of your neighbor? Which dishes are recommended with them?
An outside perspective – combined with my professional, independent, and analytical view – will enable you and your employees to present your wines in a way that their style is understood and convinces your customers.
At the same time, the entire process (from work in the vineyard to cellar management and sensory evaluation in the glass) must suit you. Because only then will an authentic overall impression emerge that intuitively convinces your customers.
A clear product range structure with an authentic origin story and compelling suggestions for appropriate use by the customer determine your economic success and your joy/satisfaction in daily work.
Objectives
Turn customers into regulars with a coherent concept.
Increase your own satisfaction in daily work.
Employee retention by increasing identification with their task.
Content
I take time for your concerns. An initial phone consultation serves to understand your starting position, needs, and goals, and, of course, for us to get to know each other. The type and scope of the coaching can already be outlined during this call. The initial consultation is free and non-binding for you.
My coaching sessions take place at your winery. For example, a (first) appointment could proceed as follows:
- Initial phone consultation
- Submission of sample wines from your assortment for preparation
- Appointment for sensory discussion of these wines with you at the winery
- If the focus is on the presentation of the wines, your sales staff should be involved in the on-site discussion. Depending on the possibilities and situation, this on-site tasting can be accompanied by suitable dishes.
- If the focus is on refining the wine style, I will bring example wines from other producers to help us sharpen your target vision together.
- Another possibility would be to involve me in the bottling samples/cuvées to precisely integrate the final product design into the assortment planning right from the start. A prior inspection of your vineyards could be beneficial here.
Target audience
Turn customers into regulars with a coherent concept.
Increase your own satisfaction in daily work.
Employee retention by increasing identification with their task.