Trends & innovations on the spirits shelf – stand out and delight customers
Seminar Format
What It's About
Are you curious which spirits are trending? Stay up to date to achieve the best possible design of your spirits department.
The world of spirits is evolving rapidly: new flavours, stylish brand identities, creative drinks and exciting concepts call for fresh ideas in assortment and customer advice. If you want to keep up, you need know-how – and a feel for trends.
This seminar gives you an overview of current developments on the spirits shelf, highlights sales potential and provides practical approaches for modern, customer-focused assortment design.
Classics such as vodka, rum and gin will continue to generate strong sales. In this seminar, we will show you “hidden gems” with sales potential. Customers are looking for innovative taste experiences and exciting aromas.
Premium fruit brandies, cognac and brandy are appearing in new, colourful designs. Flavoured spirits, for example vodka-based, are in demand. And not only as ready-made mixes: as ingredients in creative cocktail recipes, these spirits are finding new uses.
Objectives
Expand your expertise – learn exciting facts and background information on trending spirits
Product diversification – expand your range and create incentives for customers
Product diversification – expand your range and create incentives for customers
Develop your personal skills – cocktail-mixing basics
Strengthen customer loyalty – improve customer retention through expert advice
Upselling – sell higher-quality options to your customers and increase revenue
Content
A mix of theory & practice with workshop modules:
Spirits trend radar: What’s new? What’s coming? What’s here to stay?
Flavoured spirits & infusions: vodka & gin with a twist
Cognac, brandy & premium fruit brandies: classics with a fresh look
Production, origin, quality – what makes the difference?
Sensory analysis & tasting: compare and understand different spirits
Cocktail workshop: discover popular drinks & mix them yourself
Assortment optimisation & product presentation: stand out at the point of sale (POS)
Why this seminar?
– Customers expect variety: new flavours, exciting brands, original products
– The right assortments make the difference: those who spot trends benefit from impulse purchases
– Innovations create talking points: impress with background knowledge on production, origin & usage
– Cocktail culture is booming: spirits are gaining relevance thanks to their versatility in bars & kitchens
We will demonstrate this in workshops and tastings. You will discover popular drinks and mix your own creations.
Target audience
Expand your expertise – learn exciting facts and background information on trending spirits
Product diversification – expand your range and create incentives for customers
Product diversification – expand your range and create incentives for customers
Develop your personal skills – cocktail-mixing basics
Strengthen customer loyalty – improve customer retention through expert advice
Upselling – sell higher-quality options to your customers and increase revenue