Think Pink & ZeroZero
Seminar Format
What It's About
Rosé wines have been the winners of recent years. No other wine colour has gained such popularity, which is now also reflected in the depth of your range. It is therefore high time to focus a little more intensively on this successful product group on the shelf, because the idea that a rosé-coloured wine is “only drunk out of embarrassment” is absolutely “old thinking”. The rise of this wine colour certainly also has to do with Hollywood stars such as Angelina Jolie and Brad Pitt, who have since had many imitators.
Even more successful in terms of growth rates are alcohol-free wines and wine-based beverages. Customer interest in “pleasure without regret” is increasing significantly. Excellent quality and a new selection of different flavour profiles make it worthwhile to bring these lifestyle and trend products into focus.
Objectives
Common deficits around the topic will be addressed. With sound specialist knowledge, employees will be able to speak competently and confidently about these previously underestimated product groups in future. The quality of customer advice can be significantly improved, with the result that dormant sales potential is unlocked and new customer segments are reached.
Content
- Everything about quality, origin and production, incl. ageing and vinification
- Label knowledge; classifications; legislation (EU wine law has allowed changes)
- Preparation for wine sensory analysis: systematic tasting of wine variants and styles
- Tasting of typical wines representing both grape varieties and regions
- Special features of rosé sparkling wines and everything that sparkles in pink
- The definition of “alcohol-free” in labelling and taste
- The business of alcohol-free and spiced wines, what pairs so wonderfully with them, and which arguments can be used to win new customer segments
- To join the conversation: getting to know a selection of special artisan producers you should know
Target audience
Common deficits around the topic will be addressed. With sound specialist knowledge, employees will be able to speak competently and confidently about these previously underestimated product groups in future. The quality of customer advice can be significantly improved, with the result that dormant sales potential is unlocked and new customer segments are reached.