Sherry, Madeira & Port – Rediscovering the Classics
Seminar Format
What It's About
Sherry, Madeira, and Port are experiencing a true comeback – a trending topic not only in top-tier gastronomy and bars, but also in the kitchen and modern wine pairing. Whether enjoyed neat, as a cocktail ingredient, or as an aromatic accompaniment to cheese, dessert, and more – fortified wines are multifaceted all-rounders with great flavor. Consequently, this product group has its rightful place in retail, and customers expect not only a selection but also expert knowledge regarding these special wines.
Why this seminar?
Sherry, Madeira, and Port represent centuries-old craftsmanship, regional character, and complex aromas. What was once considered "dusty" is now an inspiration for wine-interested customers and an extraordinary addition to your wine department. With innovative recipes, stylish presentation, and surprising pairings, these wines are celebrating their renaissance – offering you new impulses for consultation, sales, and enjoyment.
Curious to learn more?
Then step into the fascinating world of fortified wines – positioned between tradition and trend, sensory analysis and enjoyment. This seminar provides sound knowledge, practical suggestions, and new perspectives for the professional handling of Sherry, Port, and Madeira.
Objectives
Confidently identify and distinguish between the most important types and styles of Sherry, Port, and Madeira
Deepen knowledge of production, storage, and sensory characteristics
Discover diverse application possibilities: neat, as a cocktail base, for cooking, or food pairing
Inspire customers with exciting expert knowledge and tap into new target groups
Content
Theory meets enjoyment – Theory & practical workshops:
Introduction: What are fortified wines – origin, history, relevance
Production processes: Grapes, fortification, aging, and storage
Law & labeling: Understanding labels, identifying quality levels
Overview of the most important types such as:
Sherry: Fino, Manzanilla, Amontillado, Oloroso, Cream, and more
Port: Ruby, Tawny, Vintage, White, LBV, etc.
Madeira: Sercial, Verdelho, Bual, Malmsey
Sensory analysis & tasting: Experiencing a variety of aromas and describing them professionally
Enjoyment tips: Serving temperature, choice of glassware, storage of opened bottles
Food pairing & bar trends: How fortified wines refine modern cuisine & cocktails
Extras & Added Value
– Practical tasting of several representative types
– Comparative tastings and aroma training
– Accompanying materials & handout for follow-up
– Inspiration for new assortment ideas & consultation sessions
Target audience
Confidently identify and distinguish between the most important types and styles of Sherry, Port, and Madeira
Deepen knowledge of production, storage, and sensory characteristics
Discover diverse application possibilities: neat, as a cocktail base, for cooking, or food pairing
Inspire customers with exciting expert knowledge and tap into new target groups