Sherry, Madeira & Port – Rediscovering the Classics
Seminar Format
What It's About
Sherry, Madeira and Port are enjoying a real comeback—not only in fine dining, but also at the bar, in the kitchen and in modern wine pairing. Whether enjoyed neat, as an ingredient in cocktails or as an aromatic accompaniment to cheese, dessert & more, fortified wines are versatile all-rounders with outstanding flavour.
Why this seminar?
Sherry, Madeira and Port represent centuries-old craftsmanship, regional character and complex aromas. What was once considered “dusty” is now a source of inspiration for modern mixologists and wine professionals. With innovative recipes, stylish presentation and surprising pairings, these wines are celebrating a renaissance—and offer you fresh impulses for advice, sales and enjoyment. Guests expect a selection on your wine list and value professionally competent advice.
Interested?
Then immerse yourself in the fascinating world of fortified wines—between tradition and trend, sensory analysis and enjoyment. This seminar provides sound knowledge, practical inspiration and new perspectives for the professional handling of Sherry, Port and Madeira.
Objectives
Confidently identify and distinguish the key types and styles of Sherry, Port and Madeira
Deepen your knowledge of production, storage and sensory characteristics
Explore a wide range of uses: neat, as a cocktail base, for cooking or food pairing
Inspire customers with compelling expertise and reach new target groups
Content
Theory meets enjoyment – theory & practical workshops:
Introduction: What are fortified wines—origin, history, relevance
Production methods: grapes, fortification, maturation and storage
Law & label: understanding labels, recognising quality levels
Overview of the most important types, such as:
Sherry: Fino, Manzanilla, Amontillado, Oloroso, Cream and much more
Port: Ruby, Tawny, Vintage, White, LBV, etc.
Madeira: Sercial, Verdelho, Bual, Malmsey
Sensory analysis & tasting: experience the diversity of aromas and describe them professionally
Enjoyment tips: serving temperature, glass selection, storing open bottles
Food pairing & bar trends: how fortified wines enhance modern cuisine & cocktails
Extras & added value
– Practical tasting of several representative styles
– Comparative samples and aroma training
– Supporting materials & handout for follow-up
– Inspiration for new range ideas & consultation conversations
Target audience
Confidently identify and distinguish the key types and styles of Sherry, Port and Madeira
Deepen your knowledge of production, storage and sensory characteristics
Explore a wide range of uses: neat, as a cocktail base, for cooking or food pairing
Inspire customers with compelling expertise and reach new target groups