One-Day Crash Course: Italy as a Wine Country
Seminar Format
What It's About
Italy inspires us like no other country, and has done so for decades. Italian wines also remain highly favored by German consumers. Why is that? What makes Italian wines so popular? Is it just the "holiday feeling in a bottle" and the high demand for Pinot Grigio, Lugana, and Primitivo—or is there more to it? We take a look behind the scenes.
Objectives
Participants of the seminar will gain a sound knowledge of France as a wine country, presented in a compact, understandable, and accessible way. The seminar covers both theory and a tasting of the most important French grape varieties and wines.
Content
- Chianti, Valpolicella, Barolo, Soave, Montepulciano? What characterizes each wine?
- What are the most important wine regions in Italy? What are their characteristics?
- Which are the most important Italian grape varieties? Which wines contain them?
- Which Italian wines can be a meaningful addition to a range, even if the existing Italian selection is already large?
- What is the story behind Amarone, Recioto, Ripasso, and Appassimento?
- Practical tasting of the most important Italian grape varieties and origins
- What are the special features of French wines for retail and gastronomy? How can they be sold more effectively?
Target audience
Participants of the seminar will gain a sound knowledge of France as a wine country, presented in a compact, understandable, and accessible way. The seminar covers both theory and a tasting of the most important French grape varieties and wines.