Topic: The “Grand Beer Sensory Experience”
Seminar Format
What It's About
Germany is a land of beer! With over 5,000 different beer brands, no other country offers such diversity. If you were to try a new beer every day, it would take you over 13 years! But: not all beer is the same. Each variety tells its own story – from its origin to its taste. Whether wheat beer or Pilsner, IPA or Bock, light or dark, bitter or malty – beer is so much more than just a thirst quencher.
You will experience an interactive workshop with many extras for participants:
- Tasting as comparative sensory analysis
- Professional tasting tools & worksheets
- Comprehensive handout to take home
We give beer the same appreciation and perception as a fine wine, allowing the product to be seen and evaluated with different eyes. Like beer sommeliers, we professionally discuss the initial taste, effervescence, and aftertaste. We assess foam, color, clarity, aroma, and taste. Participants work with various tools such as the aroma wheel, color scale, and tasting sheets. We also cover which beer type is recommended for which dish, and how beer can be used in the world of cocktails.
Intrigued?
Join us and immerse yourself in the world of beer – discover new aromas, expand your knowledge, and get to know beer from a whole new perspective.
Objectives
What Awaits You?
This seminar is aimed at anyone who wants to know more about beer – whether you are a connoisseur, a professional, or a curious beginner. You will gain in-depth knowledge about brewing, sensory analysis, and the proper handling of beer. And: You will learn to taste and describe beer like a professional. By the end, everyone will be able to speak and judge beer expertly.
Content
Theory – Knowledge that Inspires
– The World of Beer: Facts, Figures, Trends in the Brewing Industry
– History & Culture: From the Reinheitsgebot to the Craft Beer Revolution
– From Grain to Beer: Production Explained Visually (incl. animation)
– Variety & Beer Schools: German, Belgian & English Brewing Styles
– The Beer Market Today: New Trends, New Target Groups, New Opportunities
Practice – Taste. Smell. Understand.
– How to properly prepare a beer tasting
– Introduction to Beer Sensory Analysis – seeing, smelling, tasting, analyzing
– Professional tasting with 10 national and 3 international beers
– Understanding Differences: Lager, IPA, Ale, Pale, Stout, Barrel-Aged, and much more
– Tasting Techniques & Evaluation Criteria: Foam, Clarity, Color, Nose
– Food Pairing: Which Beer with Which Dish?
– Cooking with Beer – Creative Application Examples
– Proper Beer Care & Presentation
Target audience
What Awaits You?
This seminar is aimed at anyone who wants to know more about beer – whether you are a connoisseur, a professional, or a curious beginner. You will gain in-depth knowledge about brewing, sensory analysis, and the proper handling of beer. And: You will learn to taste and describe beer like a professional. By the end, everyone will be able to speak and judge beer expertly.