FuW Wine Connoisseur Diploma® Module 6 “Hospitality Day”
Seminar Format
What It's About
This hands-on module focuses on specific, target-group-oriented priorities for the hospitality industry. Guided by the key question "What makes a good host?", small training sessions practice how to use a wine cheat sheet to easily succeed in sales and expert conversations. Practical workshops teach the fundamentals of professional wine service as well as how to organize a wine event. The wine list is another topic covered.
Objectives
Participants acquire the skills of a "sommelier" and are able to sell wine with confident presentation and knowledge. They know their wine program and can effectively close assortment gaps when adding new listings, as well as organize promotions around wine & food. Participants learn to respond appropriately to customer needs through their presentation, communication, and knowledgeable wine service.
Content
- Wine cheat sheet – for confident expert conversations
- General handling of wine and trends, contemporary wine service
- Fundamentals of wine selection, wine sales, wine list
- The host role in the workplace (etiquette update)
- Workshop: Guest promotions with wine
- Workshop: Organizing wine events
Target audience
Participants acquire the skills of a "sommelier" and are able to sell wine with confident presentation and knowledge. They know their wine program and can effectively close assortment gaps when adding new listings, as well as organize promotions around wine & food. Participants learn to respond appropriately to customer needs through their presentation, communication, and knowledgeable wine service.