Optimizing the Wine Department

Seminar Format

Hybrid seminar: 1 full-day in-person seminar preceded by 2 online sessions

What It's About

What is the structure of my wine selection? What are the key parameters, and how do I need to reflect them on the wine shelf? In day-to-day business, it's easy to lose track. Assortments expand quickly, and before you know it, you have too many of the wrong wines in your range. How can you gain a clear overview and lay the foundation for better sales and higher revenue?
Benefit from decades of experience and comprehensive knowledge of national and international markets. Get to know your assortment better. Discover the strengths and weaknesses of your wine shelf.

Objectives

Improving the assortment structure in the wine department and on the wine shelf for successful sales.

Content

  • What are the key figures in my market? Who are the competitors?
  • What role does regionality play?
  • The basic business figures of the market and wine department.
  • What offerings do I provide to my customers?
  • What staff are available, and what is the level of their expertise and the quality of their advice?
  • We analyze the wine assortment using structured data in an online workshop.
    Where can potential improvements be identified?
  • Are there alternatives to my current suppliers? How can I optimize the assortment?

Target audience

Improving the assortment structure in the wine department and on the wine shelf for successful sales.

Other

The seminar takes place as a one-day event. To achieve maximum efficiency, it is prepared in advance with two online sessions. The first online session introduces the topic and the fundamentals of data collection. The second online session serves as direct preparation for the in-person seminar, including a review of the data collection results.

Instructor

Dr. Hermann Pilz holds a doctorate in agricultural engineering and is a journalist who spent many years as editor-in-chief of the leading trade publication WEINWIRTSCHAFT. As a moderator of numerous events, conferences, and competitions, he maintains close ties to the international wine industry. Dr. Pilz currently works as a freelance journalist, lecturer at Geisenheim University, consultant, and chairman of the advisory board of the EUROVINO trade fair. Holding a doctorate in agricultural engineering, he is an expert in the wine industry, with experience in specialty wine retail, as a buyer in food retail, and on the production side of the wine and sparkling wine industry.

Duration

In-person seminar hours: 9:00 AM–5:00 PM (3 sessions/2 short breaks/1-hour lunch break). Online session hours: 2 hours each (via Zoom or Teams).

Included services

Seminar materials, tasting wines, conference refreshments, personal certificate of attendance.

Event Location

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