Turning Customers into Regulars
Seminar Format
What It's About
Nowadays, every supermarket offers value for money, good products, and a pleasant shopping atmosphere. Differentiation from the competition happens through your employees. With a "work-to-rule" mentality, no customer experiences a special shopping journey or feels genuine rapport and appreciation. Success is not just about expertise and skill. "Soft factors" play a decisive role in interpersonal encounters and, consequently, in economic success.
Michael Kugel takes new approaches and transforms sales staff into hosts. He places your employees in the "sales role" of their lives. He sensitizes them to the nuances of dealing with customers and brings hidden potential—regarding personality and skills—to light. Ultimately, the HOW is more important than the WHAT in what your employees do and say. They become "caretakers" and generate positive emotions and customer reviews. This makes consultation and sales more successful.
Objectives
Customer loyalty through individual, personal, and authentic interaction. A win-win for everyone that is measured not only in increased sales and brand image. Employees also benefit, both professionally and personally, as they experience appreciation for themselves and their performance.
Content
The day consists of three blocks and is divided into keynote speeches, workshops, group work, and presentations. The speaker moderates in an inspiring and supportive manner. The right questions are asked at the appropriate points. The results of the day come entirely from your employees.
- Attitude: When passion suddenly makes daily actions a joy.
- Appreciation: An update on things that sales staff should no longer do today!
- Trust: Are all customers the same? Approach, offers, and argumentation.
Target audience
Customer loyalty through individual, personal, and authentic interaction. A win-win for everyone that is measured not only in increased sales and brand image. Employees also benefit, both professionally and personally, as they experience appreciation for themselves and their performance.