Success Abroad

Seminar Format

Full-Day In-Person Seminar

What It's About

Sustainability is the central theme of the future, and not only in Germany. Internationally, there is also an increasing demand for sustainably and organically produced wines. But where? In which markets? How do different markets and their societies function? How can market entry be successful? What are the opportunities and risks? This seminar provides extensive and detailed information on these topics.

Objectives

The seminar teaches how to systematically build and successfully manage foreign markets. It focuses specifically on sustainably and organically produced wines.

Content

  • Which markets are looking for sustainably or organically produced wines? Analysis of different markets worldwide.
  • How are markets changing? Which markets and segments are growing?
  • What are the minimum requirements to start exporting to specific markets? Presentation of requirements for individual markets, particularly Scandinavia, the USA, Japan, and China.
  • How do I approach demand-oriented versus saturated markets? Analysis of the necessary sales structure, including personnel, time, and costs. Comparison of the respective benefits and sales approaches.
  • What does this mean in terms of assortment and product design, packaging, and logistics?

Target audience

The seminar teaches how to systematically build and successfully manage foreign markets. It focuses specifically on sustainably and organically produced wines.

Other

The day consists of 3 blocks and is divided into theory, workshops, and group work.

Instructor

The lecturer Jörg Philipp, DipWSET and Spanish Wine Scholar (SWS) Educator, has been successfully active in export and international business for 20 years. In addition to Germany, his roots are in Spain, where he grew up. Since 2011, he has spent time regularly in China, where he has visited over 100 wineries and learned about their working methods. At the same time, he advises wineries and importers in the Middle Kingdom and trains employees in the wine sector.

Duration

9:00 AM – 5:00 PM

Included services

Seminar materials, tasting wines, conference drinks, personal certificate of participation.

Event Location

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