{"id":9929,"date":"2023-10-08T13:37:48","date_gmt":"2023-10-08T11:37:48","guid":{"rendered":"https:\/\/future-wine.eu\/seminare\/fideliser-les-clients\/"},"modified":"2026-10-16T23:23:21","modified_gmt":"2026-10-16T21:23:21","slug":"fideliser-les-clients","status":"publish","type":"seminare","link":"https:\/\/future-wine.eu\/fr\/seminare\/fideliser-les-clients\/","title":{"rendered":"Fid\u00e9liser les clients"},"excerpt":{"rendered":"<p>Aujourd&rsquo;hui, chaque supermarch\u00e9 offre un bon rapport qualit\u00e9-prix, de bons produits et une ambiance d&rsquo;achat agr\u00e9able. La diff\u00e9renciation par rapport \u00e0 la concurrence passe par vos collaborateurs. Avec le \u00ab service minimum \u00bb, aucun client ne vivra une exp\u00e9rience d&rsquo;achat particuli\u00e8re, ni m\u00eame de la sympathie et de la reconnaissance. Le succ\u00e8s ne d\u00e9pend pas uniquement des connaissances techniques et des comp\u00e9tences. Les \u00ab facteurs immat\u00e9riels \u00bb jouent un r\u00f4le pr\u00e9pond\u00e9rant dans les interactions humaines et, par cons\u00e9quent, dans le succ\u00e8s \u00e9conomique.<br \/>\nMichael Kugel propose de nouvelles approches et transforme les vendeurs en h\u00f4tes. Il place vos collaborateurs dans le \u00ab r\u00f4le de vendeur \u00bb de leur vie. Il les sensibilise aux particularit\u00e9s de la relation client et met en lumi\u00e8re les potentiels cach\u00e9s \u2013 li\u00e9s \u00e0 la personnalit\u00e9 et aux comp\u00e9tences. En fin de compte, c&rsquo;est le COMMENT, avant le QUOI, que vos collaborateurs font et disent qui est d\u00e9cisif. Ils deviennent des \u00ab accompagnateurs \u00bb et g\u00e9n\u00e8rent des \u00e9motions positives et des \u00e9valuations favorables de la part des clients. Ainsi, le conseil et la vente deviennent plus efficaces.         <\/p>\n","protected":false},"featured_media":9930,"template":"","meta":{"_acf_changed":false},"seminarkategorien":[88],"class_list":["post-9929","seminare","type-seminare","status-publish","has-post-thumbnail","hentry","seminarkategorien-commerce","infinite-scroll-item","no-featured-image-padding","resize-featured-image"],"acf":[],"_links":{"self":[{"href":"https:\/\/future-wine.eu\/fr\/wp-json\/wp\/v2\/seminare\/9929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/future-wine.eu\/fr\/wp-json\/wp\/v2\/seminare"}],"about":[{"href":"https:\/\/future-wine.eu\/fr\/wp-json\/wp\/v2\/types\/seminare"}],"version-history":[{"count":0,"href":"https:\/\/future-wine.eu\/fr\/wp-json\/wp\/v2\/seminare\/9929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/future-wine.eu\/fr\/wp-json\/wp\/v2\/media\/9930"}],"wp:attachment":[{"href":"https:\/\/future-wine.eu\/fr\/wp-json\/wp\/v2\/media?parent=9929"}],"wp:term":[{"taxonomy":"seminarkategorien","embeddable":true,"href":"https:\/\/future-wine.eu\/fr\/wp-json\/wp\/v2\/seminarkategorien?post=9929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}