{"id":9939,"date":"2023-10-08T13:35:23","date_gmt":"2023-10-08T11:35:23","guid":{"rendered":"https:\/\/future-wine.eu\/seminare\/the-connoisseurs-eye-how-wine-savvy-customers-see-your-wine-department\/"},"modified":"2026-10-16T23:23:58","modified_gmt":"2026-10-16T21:23:58","slug":"the-connoisseurs-eye-how-wine-savvy-customers-see-your-wine-department","status":"publish","type":"seminare","link":"https:\/\/future-wine.eu\/en\/seminare\/the-connoisseurs-eye-how-wine-savvy-customers-see-your-wine-department\/","title":{"rendered":"The &#8220;Connoisseur&#8217;s Eye&#8221;: how wine-savvy customers see your wine department."},"excerpt":{"rendered":"<p>The image transfer from good wine advice to other product categories is desirable. But who really knows what&#8217;s on the shelf? With this interactive workshop, we want to provide confident insight and a clear overview of the wine department. Many employees have no clear idea of what is actually on offer at the point of sale. This doesn&#8217;t refer to the products themselves, but to what exactly is in the bottle. A sleek, cool package catches our eye, but what does a wine connoisseur see behind the glittering &#8220;bottle facade&#8221;? How can the wide variety of different products be meaningfully and expertly distinguished? Does it all sound complicated? No &#8211; we&#8217;ll locate the &#8220;beacons&#8221; on our shelves and learn plenty of new things, such as: What does VDP mean, who is behind ECOvin, what do the many labels for organic, Fair Trade, Fair Choice, and more actually mean?         <\/p>\n","protected":false},"featured_media":6559,"template":"","meta":{"_acf_changed":false},"seminarkategorien":[84],"class_list":["post-9939","seminare","type-seminare","status-publish","has-post-thumbnail","hentry","seminarkategorien-trade","infinite-scroll-item","no-featured-image-padding","resize-featured-image"],"acf":[],"_links":{"self":[{"href":"https:\/\/future-wine.eu\/en\/wp-json\/wp\/v2\/seminare\/9939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/future-wine.eu\/en\/wp-json\/wp\/v2\/seminare"}],"about":[{"href":"https:\/\/future-wine.eu\/en\/wp-json\/wp\/v2\/types\/seminare"}],"version-history":[{"count":0,"href":"https:\/\/future-wine.eu\/en\/wp-json\/wp\/v2\/seminare\/9939\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/future-wine.eu\/en\/wp-json\/wp\/v2\/media\/6559"}],"wp:attachment":[{"href":"https:\/\/future-wine.eu\/en\/wp-json\/wp\/v2\/media?parent=9939"}],"wp:term":[{"taxonomy":"seminarkategorien","embeddable":true,"href":"https:\/\/future-wine.eu\/en\/wp-json\/wp\/v2\/seminarkategorien?post=9939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}