{"id":11046,"date":"2023-10-08T13:37:48","date_gmt":"2023-10-08T11:37:48","guid":{"rendered":"https:\/\/future-wine.eu\/seminare\/turning-customers-into-regulars\/"},"modified":"2026-10-17T00:20:50","modified_gmt":"2026-10-16T22:20:50","slug":"turning-customers-into-regulars","status":"publish","type":"seminare","link":"https:\/\/future-wine.eu\/en\/seminare\/turning-customers-into-regulars\/","title":{"rendered":"Turning Customers into Regulars"},"excerpt":{"rendered":"<p>Nowadays, every supermarket offers value for money, good products, and a pleasant shopping atmosphere. Differentiation from the competition happens through your employees. With a &#8220;work-to-rule&#8221; mentality, no customer experiences a special shopping journey or feels genuine rapport and appreciation. Success is not just about expertise and skill. &#8220;Soft factors&#8221; play a decisive role in interpersonal encounters and, consequently, in economic success.<br \/>\nMichael Kugel takes new approaches and transforms sales staff into hosts. He places your employees in the &#8220;sales role&#8221; of their lives. He sensitizes them to the nuances of dealing with customers and brings hidden potential\u2014regarding personality and skills\u2014to light. Ultimately, the HOW is more important than the WHAT in what your employees do and say. They become &#8220;caretakers&#8221; and generate positive emotions and customer reviews. This makes consultation and sales more successful.         <\/p>\n","protected":false},"featured_media":6563,"template":"","meta":{"_acf_changed":false},"seminarkategorien":[84],"class_list":["post-11046","seminare","type-seminare","status-publish","has-post-thumbnail","hentry","seminarkategorien-trade","infinite-scroll-item","no-featured-image-padding","resize-featured-image"],"acf":[],"_links":{"self":[{"href":"https:\/\/future-wine.eu\/en\/wp-json\/wp\/v2\/seminare\/11046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/future-wine.eu\/en\/wp-json\/wp\/v2\/seminare"}],"about":[{"href":"https:\/\/future-wine.eu\/en\/wp-json\/wp\/v2\/types\/seminare"}],"version-history":[{"count":0,"href":"https:\/\/future-wine.eu\/en\/wp-json\/wp\/v2\/seminare\/11046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/future-wine.eu\/en\/wp-json\/wp\/v2\/media\/6563"}],"wp:attachment":[{"href":"https:\/\/future-wine.eu\/en\/wp-json\/wp\/v2\/media?parent=11046"}],"wp:term":[{"taxonomy":"seminarkategorien","embeddable":true,"href":"https:\/\/future-wine.eu\/en\/wp-json\/wp\/v2\/seminarkategorien?post=11046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}