{"id":10152,"date":"2026-02-24T17:54:34","date_gmt":"2026-02-24T16:54:34","guid":{"rendered":"https:\/\/future-wine.eu\/berater\/dr-michael-reuther\/"},"modified":"2026-10-16T23:40:55","modified_gmt":"2026-10-16T21:40:55","slug":"dr-michael-reuther","status":"publish","type":"berater","link":"https:\/\/future-wine.eu\/en\/berater\/dr-michael-reuther\/","title":{"rendered":"Dr. Michael Reuther"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>For businesses that live from wine \u2013 and people who appreciate it.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">I grew up in a winemaking family on the Palatinate Mittelhaardt and have always combined viticultural practice with analytical thinking. After studying natural sciences in Heidelberg, I spent over two decades working for international corporations. In my roles as a manager, I helped shape sales, marketing (product management &amp; pricing), and business development at both global and regional levels \u2013 with a particular focus on pricing and its implementation in the market.  <\/p>\n\n<p class=\"wp-block-paragraph\">Since 2021, I have been working independently at the intersection of wine, market, and strategy. I support wineries and wine organizations in selling their wine more successfully: through clear positioning, coherent assortments, convincing pricing, and a sales and marketing strategy that fits the identity of the business. My goal is not to be &#8220;louder,&#8221; but clearer \u2013 so that quality, origin, and performance are understood in the market and appropriately remunerated.  <\/p>\n\n<p class=\"wp-block-paragraph\">At the same time, I stand for wine education and experiences. As a speaker, trainer, and moderator, I design and lead tastings, workshops, seminars, and events \u2013 both on-site and online. In terms of content, the spectrum ranges from sensory analysis and stylistics to terroir and &#8220;physics in viticulture&#8221; (weather, climate, location, soil, water) to current topics such as PIWI, climate adaptation, or low\/no-alcohol.  <\/p>\n\n<p class=\"wp-block-paragraph\">My work combines viticultural practice, sensory competence, and international management experience \u2013 from the vine to the shelf.&#8211;<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Dr. Michael Reuther<\/strong><br\/><strong>DipWSET<\/strong><\/p>\n","protected":false},"featured_media":10153,"menu_order":0,"template":"","class_list":["post-10152","berater","type-berater","status-publish","has-post-thumbnail","hentry","infinite-scroll-item","no-featured-image-padding","resize-featured-image"],"acf":[],"_links":{"self":[{"href":"https:\/\/future-wine.eu\/en\/wp-json\/wp\/v2\/berater\/10152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/future-wine.eu\/en\/wp-json\/wp\/v2\/berater"}],"about":[{"href":"https:\/\/future-wine.eu\/en\/wp-json\/wp\/v2\/types\/berater"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/future-wine.eu\/en\/wp-json\/wp\/v2\/media\/10153"}],"wp:attachment":[{"href":"https:\/\/future-wine.eu\/en\/wp-json\/wp\/v2\/media?parent=10152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}